The world is changing so fast with technology as the most active driver to upscale our consuming senses. I have to say as a "greedy" shopper myself, IBM's newly launched Multisensory Cabin in Milan further trigger my desire to visit Milan some time in future to try this new "shoppertainment". Well now I have one luxury hotel branded "Miss Sixty" (it is an Italian clothing brand, but amazingly it is also marching into the hotel industry) plus this Milan department store La Rinascente.
It also reminds me today's learning from Digital Media class that contents (here the latest cat-walk fashion show show inside the cabin), when packaged/created with new technologies, can create innovative user experiences (here "shoppertainment") via new distribution channels (well many of us may have watched 3D movies, but might never tried a 3D show at store). Here the opportunities are coming, but its implications should go beyond the good-looking financial statistics, if successful, the idea of shoppertainment might finally change the traditional layout of the store, making it a consumers' runway.
Thursday, April 19, 2007
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